We’ve seen how Greenpeace has used a predictable formula of attack, declare victory, and attack again to raise money for its operations. In some cases, Greenpeace will falsify data in order to pressure target companies.

Case in point, Mattel. In 2011, Greenpeace waged a fierce campaign against the toy-maker for supposedly using endangered wood from rainforests in its packaging. In the course of its campaign Greenpeace hijacked the company’s iconic Barbie and Ken doll figures and repurposed them in disturbing ways to harm Mattel’s reputation.

Greenpeace even went so far as to claim they had independent research to back up public allegations that US toy companies were using unsustainable packaging sources. They had no such data.

But no matter. Greenpeace simply lied about data they did not have and used the study and other harassments to create an intolerable distraction for the company.

When Mattel later announced it would review its paper sourcing policies, Greenpeace declared victory and appealed for money from its supporters.

As for Mattel, it is only a matter of time before Greenpeace attacks them again. Because once Greenpeace has extracted concessions from a company they will be sure to try to do it again and again.

That’s the Greenpeace Shakedown.

PS. What do they do with all that money? Click here to see for yourself.