Greenpeace launched a campaign to coerce America’s three favorite canned tuna brands into changing the way they fish for tuna. The consequence of such a change would effectively eliminate this nutritious staple from grocers’ shelves.

By creating a crisis — a sustainability crisis that does not exist for the species used in canned tuna — Greenpeace hopes to generate donations from unsuspecting environmentalists. It kicked of its campaign with the release of a sophomoric cartoon called “The Tuna Industry’s Got a Dirty Little Secret,” which has spurred dissent even among their most ardent supports.

For the science-based truth on the robust population of tuna like skipjack and albacore (marketed as “chunk light” and “solid white” respectively) and the truth about by-catch and sustainable fishing methods, watch (and share) this video.